How Ideas are Generated?

A magician can’t pulls something out of a hat unless they put something in there first.

Ink & Switch

The ideas aren’t summoned from nowhere: they come from raw material, other ideas or observations about the world. Hence a two-step creative process: collect raw material, then think about it. From this process comes pattern recognition and eventually the insights that form the basis of novel ideas.1

References


  1. Ink & Switch (December, 2018). “Capstone: A tablet for thinking”. Retrieved December 15, 2023. ↩︎